Business side of dentistry: Golden rules of marketing

Editor’s note: This is the tenth article in a series exploring the business aspects of the dental profession, from starting a practice and marketing to hiring staff and finances. Dr. Deshpande Based on my experience, marketing has two main components: internal and external. Internal includes gaining higher case acceptance and introducing new procedures to your existing patients. External marketing involves efforts taken to bring new patients into the practice. There are so many ways of bringing new patients into your practice. The following are only a few techniques mentioned. You can pay a company to

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Intelligent and simple: Neoss focuses on fewer implant components but high predictability

COLOGNE, Germany: Neoss, a Swedish implant manufacturer, is presenting its expanded implantology portfolio at this year’s IDS in Cologne. At the company’s press conference, the novel Neoss ProActive Edge implant and NeossONE were introduced and their benefits for patients and clinicians highlighted. In addition, the company spoke about its partnership with Purgo Biologics to expand its bone regeneration product line. Bethany O'Neillwww.kelloggfamilydentalfoundation.com

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Amann Girrbach’s new digital workflows offer total ecosystem

COLOGNE, Germany: Amann Girrbach says that going digital in dentistry is now more important than ever. At IDS 2021, the company is exhibiting its latest solutions that digitise and streamline the flow of information between dental clinics and laboratories. Using what Amann Girrbach describes as a total ecosystem, practitioners can share data and collaborate more effectively than ever before, according to the company. Bethany O'Neillwww.kelloggfamilydentalfoundation.com

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Neoss announces launch of Purgo THE Graft

COLOGNE, Germany: Having a clear focus on innovation, Neoss has developed a continuous plan of new market-leading product solutions that will be presented over the next few years—all geared towards advancing the science behind dental implant treatments. The first step is to strengthen the Neoss bone regeneration product line. Bethany O'Neillwww.kelloggfamilydentalfoundation.com

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My missing piece: Reaffirming my love for puzzles during the COVID-19 pandemic

While studying for my DATs about a decade ago, I remember being frustrated with the PAT section of the exam. Why would I ever need to know which asymmetrical and strange shape would fit into which hole? How would this be relevant to the practice of dentistry? As I passed time by working on a 2,000 piece jigsaw puzzle during a 12-hour overnight call shift at my GPR, I had a moment of clarity. Dr. Khan I am an imaginative person by nature. I have always found creative tasks like coloring, embroidering, or crocheting not

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Interview with Dr Andreas Kurbad on CEREC Day 2021

Dr Andreas Kurbad established his private practice in Viersen in Germany in 1990 and started using CEREC in 1994. He has published more than 100 papers on full-ceramic restorations, computerised dentistry, implantology and epidemiology. His focus is on clinical work, lecturing and publishing worldwide in the areas of restorative dentistry, adhesive techniques, full-ceramic restorations, computerised dentistry and implantology. Kurbad is also the founder of the CEREC Masters Club and has been a mentor for the CAD/CAM study group at the Karl Häupl Institute in Düsseldorf for over ten years. In this interview, he spoke with

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Introducing Safe Smiles – new campaign set to champion the benefits of safe dentistry

The Oral Health Foundation have announced plans for a new campaign to help people make safer choices when it comes to their dental treatment. The charity campaign will stress the importance of having dental treatment in dental practices and the benefits of it being carried out by trained and registered professionals. Safe Smiles is a dental industry response to concerns about the growth of direct-to-consumer alternatives, with the campaign’s organisers worried about more people performing treatments at home – potentially putting themselves in danger. Research by the Oral Health Foundation reveals one-in-four (25%) UK households

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How Does Oral Microbiome Affect Gum Health?

> One of the most flattering things is knowing that there are fellow functional dentists who listen to the show. Today’s question is from an aspiring functional dentist, and Dr. B dives into the oral microbiome. We hear about an article published in the Journal of Dentistry that looked at the plaque pH of caries-free versus caries-active individuals. Despite what conventional dentistry wants us to do, we cannot isolate one bacteria as being the culprit. It is all interrelated, which is why it is so important to have a dentist who understands the oral microbiome. Tune in

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Seeing a dental professional

Would you book yourself in for laser eye surgery without asking an optician if it is suitable for you? Would you attempt to perform laser eye surgery on yourself? For most people, the answer may sound a little like ‘no, that is far too dangerous, and I could end up with permanent problems.   This is exactly the attitude you need when considering orthodontics. Attempting orthodontic treatment at home or without professional supervision could put your smile at risk.  The safest way to get orthodontic treatment will always be to see a qualified and registered professional. 

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Dental school: If I could do it all over again

I might be branding myself as a super-nerd here, but I love school. So much so that I switched paths in dentistry to be in academia full-time, fulfilling my dream of staying in school forever. For those students currently in dental school, class and clinic probably never stopped, but for our D1s, their journey is just beginning and it’s going to be one heck of a ride. As I reflect on my time in dental school, there are some things I certainly don’t miss (I’m looking at you all-nighters) but there are definitely parts that

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