Business side of dentistry: Golden rules of marketing

Editor’s note: This is the tenth article in a series exploring the business aspects of the dental profession, from starting a practice and marketing to hiring staff and finances. Dr. Deshpande Based on my experience, marketing has two main components: internal and external. Internal includes gaining higher case acceptance and introducing new procedures to your existing patients. External marketing involves efforts taken to bring new patients into the practice. There are so many ways of bringing new patients into your practice. The following are only a few techniques mentioned. You can pay a company to

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